The Customer Respect Group, an international research and consulting firm that focuses on how corporations treat and respect their online customers, today released findings from its Third Quarter 2008 Online Customer Respect Study of Life Insurance Industry Websites.
Summary
Overall, the Life Insurance industry scored 5.9 on the 10-point scale. This can be viewed against a Cross Industry Benchmark (CIB) average of 6.4.
The life insurance industry traditionally has scored comparatively low on the CRI. This study reaches a similar conclusion, but did record a greater range of scores compared to previous studies, illustrating different online strategies starting to develop.
For the first time, a life insurance company has scored in the category that constitutes an "Excellent Rating." In addition, two other companies, MetLife and Nationwide, scored marginally below that rating.
Company CRI
Western & Southern Life 7.7
Nationwide 6.7
Metropolitan Life 6.7
New York Life 6.4
Principal Financial 6.4
Western & Southern Life 7.7
Nationwide 6.7
Metropolitan Life 6.7
New York Life 6.4
Principal Financial 6.4
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